jason wu for target canada

A few weeks ago, I received an email from David Stark Design based out of Brooklyn, New York. They told me they were working on a one day pop-up shop in Toronto for Jason Wu and Target and needed some help sourcing furniture and props for the store. They wondered if our design studio, Marion Melbourne, would be interested in helping out.

Um…yeah I think we could help you out with that! I mean first of all it’s David Stark whom I have long admired for his amazing event work, stunning book and collaborations with brands like West Elm. And then add to the mix the First Lady’s favorite fashion designer, Jason Wu and style setting American retailer Target. Yeah, we can help you!

With only three weeks to the store opening we quickly got to work sourcing sofas, chairs, coffee tables, chandeliers, wall sconces, mirrrors and props for the store. Emails and photographs flew back and forth between Toronto and New York as we waited on approval for items.

The transformation of the former condo showroom was outstanding. Vinyl window treatments were added to each window to create the look of a Parisian Beaux Arts Building, a new billboard was temporarily erected, new flooring was laid, sets were constructed and installed, landscaping was added and of course the store was completely merchandised and styled.

When they told us they needed a chair for Bullseye, Target’s mascot, to sit on, I never imagined it would be a real dog. The store opened at noon to the public and by about three in the afternoon the store was sold out. All of the money raised was donated to The United Way. Truly an awesome experience to be part of! A big thank you to everyone at David Stark Design for inviting us to the party.

Image credits:
1 & 2 – Jason Wu for Target ad campaign
3 & 4 – The Marion House Book
5 & 6 – David Stark
7 & 8 – Andrew Lupton for CBC


Filed under design work


  1. Posted February 24, 2012 at 8:34 AM | Permalink

    Wow! what a great experience and quite a reference to add to your portfolio! Did you come up with the theme (mail?) or was that set by target and you furnished around it? It looks really lovely and I wish I had one or two of those dresses.

  2. Posted February 24, 2012 at 8:37 AM | Permalink

    This is amazing Emma! You did a fantastic job – what an exciting project!

  3. Posted February 24, 2012 at 8:40 AM | Permalink

    That is fantastic! You guys did great!

  4. Posted February 24, 2012 at 8:46 AM | Permalink

    Amazing! What a great experience!!

  5. mb
    Posted February 24, 2012 at 9:09 AM | Permalink

    What a fabulous opportunity for you. Your creativity is boundless. Well done.

  6. Posted February 24, 2012 at 9:22 AM | Permalink

    How exciting! What a great opportunity. It looks wicked!
    x kat

  7. shadi
    Posted February 24, 2012 at 9:27 AM | Permalink

    That’s an amazing experience! Well done!

  8. Posted February 24, 2012 at 10:19 AM | Permalink

    Great gig, well done!!

  9. Posted February 24, 2012 at 10:45 AM | Permalink

    Very cool! Nice that they raised money for the United Way as well.

  10. Posted February 24, 2012 at 10:57 AM | Permalink

    Wow! That is such an amazing experience for you! I happened to be in the US when the line came out at Target, and I managed to snag a great blouse. I can’t wait for Target to open up in Canada, which I think is happening later this year? Congrats on making the space look so beautiful!

  11. Posted February 24, 2012 at 11:30 AM | Permalink

    @guilia – David Stark did all the concept and desgin. We just helped to fulfill the vision.

  12. Posted February 24, 2012 at 12:00 PM | Permalink

    WHAT an awesome project! Looks fantastic!!

  13. Posted February 24, 2012 at 12:25 PM | Permalink

    Stunning post! Love it!
    Have the best weekend!


  14. Sarah J
    Posted February 24, 2012 at 12:42 PM | Permalink

    Wow! Amazing work. I’m only sorry I didn’t get down there to buy some of the collection.

  15. Posted February 24, 2012 at 1:07 PM | Permalink

    What a great job Emma – that is one for the CV! It was all over the news last night…. End product was beautiful.

  16. Posted February 26, 2012 at 9:37 AM | Permalink

    oh lovely! the last picture made me smile :)

  17. Ashley
    Posted February 26, 2012 at 11:47 AM | Permalink

    What an amazing job! I really enjoyed the pictures I saw of the pop-up shop. Bravo :)

  18. janet bailey
    Posted February 26, 2012 at 1:31 PM | Permalink

    Amazing, Emma!

  19. Posted February 26, 2012 at 9:31 PM | Permalink

    How fantastic is that!! I am not surprised they chose you to call!

  20. Posted March 10, 2012 at 6:03 PM | Permalink

    Hello Neighbour. I live on Wright. Did you notice that the top two photos for the Target campaign are riffing on Salvador Dali’s Dali Automicus? Very Cool

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