A few weeks ago, I received an email from David Stark Design based out of Brooklyn, New York. They told me they were working on a one day pop-up shop in Toronto for Jason Wu and Target and needed some help sourcing furniture and props for the store. They wondered if our design studio, Marion Melbourne, would be interested in helping out.
Um…yeah I think we could help you out with that! I mean first of all it’s David Stark whom I have long admired for his amazing event work, stunning book and collaborations with brands like West Elm. And then add to the mix the First Lady’s favorite fashion designer, Jason Wu and style setting American retailer Target. Yeah, we can help you!
With only three weeks to the store opening we quickly got to work sourcing sofas, chairs, coffee tables, chandeliers, wall sconces, mirrrors and props for the store. Emails and photographs flew back and forth between Toronto and New York as we waited on approval for items.
The transformation of the former condo showroom was outstanding. Vinyl window treatments were added to each window to create the look of a Parisian Beaux Arts Building, a new billboard was temporarily erected, new flooring was laid, sets were constructed and installed, landscaping was added and of course the store was completely merchandised and styled.
When they told us they needed a chair for Bullseye, Target’s mascot, to sit on, I never imagined it would be a real dog. The store opened at noon to the public and by about three in the afternoon the store was sold out. All of the money raised was donated to The United Way. Truly an awesome experience to be part of! A big thank you to everyone at David Stark Design for inviting us to the party.
Image credits: 1 & 2 – Jason Wu for Target ad campaign 3 & 4 – The Marion House Book 5 & 6 – David Stark 7 & 8 – Andrew Lupton for CBC
20 Comments
Wow! what a great experience and quite a reference to add to your portfolio! Did you come up with the theme (mail?) or was that set by target and you furnished around it? It looks really lovely and I wish I had one or two of those dresses.
This is amazing Emma! You did a fantastic job – what an exciting project!
That is fantastic! You guys did great!
Amazing! What a great experience!!
What a fabulous opportunity for you. Your creativity is boundless. Well done.
mb
How exciting! What a great opportunity. It looks wicked!
x kat
That’s an amazing experience! Well done!
Great gig, well done!!
Very cool! Nice that they raised money for the United Way as well.
Wow! That is such an amazing experience for you! I happened to be in the US when the line came out at Target, and I managed to snag a great blouse. I can’t wait for Target to open up in Canada, which I think is happening later this year? Congrats on making the space look so beautiful!
@guilia – David Stark did all the concept and desgin. We just helped to fulfill the vision.
WHAT an awesome project! Looks fantastic!!
Stunning post! Love it!
Have the best weekend!
SimplyClassyMe.blogspot.com
Wow! Amazing work. I’m only sorry I didn’t get down there to buy some of the collection.
What a great job Emma – that is one for the CV! It was all over the news last night…. End product was beautiful.
Meagan
oh lovely! the last picture made me smile
What an amazing job! I really enjoyed the pictures I saw of the pop-up shop. Bravo
Amazing, Emma!
How fantastic is that!! I am not surprised they chose you to call!
Hello Neighbour. I live on Wright. Did you notice that the top two photos for the Target campaign are riffing on Salvador Dali’s Dali Automicus? Very Cool