jason wu for target canada

A few weeks ago, I received an email from David Stark Design based out of Brooklyn, New York. They told me they were working on a one day pop-up shop in Toronto for Jason Wu and Target and needed some help sourcing furniture and props for the store. They wondered if our design studio, Marion Melbourne, would be interested in helping out.

Um...yeah I think we could help you out with that! I mean first of all it's David Stark whom I have long admired for his amazing event work, stunning book and collaborations with brands like West Elm. And then add to the mix the First Lady's favorite fashion designer, Jason Wu and style setting American retailer Target. Yeah, we can help you!

With only three weeks to the store opening we quickly got to work sourcing sofas, chairs, coffee tables, chandeliers, wall sconces, mirrrors and props for the store. Emails and photographs flew back and forth between Toronto and New York as we waited on approval for items.

The transformation of the former condo showroom was outstanding. Vinyl window treatments were added to each window to create the look of a Parisian Beaux Arts Building, a new billboard was temporarily erected, new flooring was laid, sets were constructed and installed, landscaping was added and of course the store was completely merchandised and styled.

When they told us they needed a chair for Bullseye, Target's mascot, to sit on, I never imagined it would be a real dog. The store opened at noon to the public and by about three in the afternoon the store was sold out. All of the money raised was donated to The United Way. Truly an awesome experience to be part of! A big thank you to everyone at David Stark Design for inviting us to the party.

Image credits:
1 & 2 - Jason Wu for Target ad campaign
3 & 4 - The Marion House Book
5 & 6 - David Stark
7 & 8 - Andrew Lupton for CBC